Our Potential Audience

After reviewing the potential audiences for many different existing short films, we have come to a decision that we would like our film to be for 16-25 year olds. We both agreed on this age range because we aim to make our film for the ’15’ age classification according to the BBFC, therefore, this should be ideal for our short film, as there is no big restrictions of what we can include. Our decision for the audience for our film mainly came when we started to review the main audience of short film sharing websites, for example, YouTube. We thought having a similar target audience to this would enhance more people to watch our short film, become interested and follow on the message we may portray. Audience is such a big aspect of short film because there will be little or no advertisement for these films, so the more people that watch them, the greater the chance it will be noticed by a mainstream company to make a feature length film.

Furthermore, I believe we will want to portray some sort of message in our film, and if the potential audience was 16-25, it could be easily aimed at youths with a related message, for example, Gravity by Colin Hutton and responsibility. I also believe that with this age certificate, it has a mass audience allowing the message to be easily spread across and the distribution would be easier, as you could show it in schools for year 9/10 onwards.